Last year, Xiaomi took the number 19 spot in the most valuable technology brands worldwide list, placing one spot behind Dell. It also placed 81 on the most valuable global brands list, ahead of KFC.
In 2020, Xiaomi took the number 19 spot in the most valuable technology brands worldwide list, placing one spot behind Dell. It also placed 81 on the most valuable global brands list, ahead of KFC. In a brief period of 10 years, Xiomi has become the third-largest smartphone maker globally and in Europe.
Apple is renowned for building on and refining technology and software concepts that others have previously pioneered, but Xiomi has taken an different route to success. Its objective is to deliver low-cost-leaders to market.
Their model still sacrifices hardware profits to acquire customers, introducing them to (and locking them into) the Mi ecosystem, selling more Mi branded products and services, and in the process still managing to deliver flourishes of cutting edge tech while charging significantly less than the likes of Apple, Huawei and Samsung.
There’s an almost Muji-like, unbranded quality to some of the best Mi products, which, when matched with reliably competitive prices, is compelling for anyone suffering label-fatigue.
If you’ve owned or tested any Xiomi tech or Mi branded items, I’m curious to know your thoughts on their performance. Would they be a brand you would recommend?